Much like the fashion and beauty industries, each year brings a new wave of trends in the aesthetics space. The COVID-19 pandemic saw patients and providers focus on more invasive procedures for the eyes, nose, and the body due to face coverings and more discreet downtime at home to recover. With that said, non-surgical treatments never go out of style. Non-invasive and minimally invasive treatments that boast little to no downtime are more popular than ever. And, fortunately, there is plenty of innovation for both face and body in the category.
When it comes to cosmetic injectables, neurotoxins (hi, Botox®, Dysport®, Jeuveau®, and Xeomin®) and hyaluronic acid-based fillers (think: Juvéderm®, Restylane® and Teoxane) have been household names for a while now. The former can minimise the appearance of fine lines and wrinkles, slim the jaw, and even treat medical conditions like migraines or excessive sweating, while the latter can plump and contour the lips, cheeks, under eyes, and more. Together, they account for the most popular cosmetic procedures of any kind with nearly eight million injections performed in 2021 alone.
So, what’s coming next in the category? A thread lift involves subcutaneous placement of dissolvable ‘threads’ (i.e. sutures) along a planned trajectory in the face or body. They are pulled to achieve a subtle skin lift, while also encouraging collagen production for more volume in the treated areas. It’s performed in-clinic under local anesthesia, and there is no scarring and little downtime.
Thread lifts have had a major upgrade. While they’ve been in use for more than 20 years, the threads of today are lighter, more durable, and more comfortable. Increasingly, men are turning to thread lifts to correct sagging along the neck area and jowls also.
Package treatments are currently at the height of non surgical aesthetic trends… Combination therapy — also referred to as a multi-modal approach — has gained steam in the aesthetics space due to the fact that many procedures complement each other nicely and, let’s face it, the last couple years have forced us to maximise our in-office time. Just as you might consider combining a neck lift with a facelift or a breast lift and augmentation, you can think about pairing non-surgical treatments.
You can expect to see injectables being used in new ways, as well as a combination approach to maximize your results. Thread lifts will be more high tech than ever, lip shape begins to take precedence over lip size and more clients than ever are considering investing into their skin to give an all round healthier glow.
Stay posted for how treatment can positively affect your psychological wellbeing in the next blog,
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